Resources Library by ANA

The changing language of young Spanish consumers

The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alejandro Suarez Antelo

June 15, 1992

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Giancarlo Ferreri, Carlo Pescetti

Companies: The Walt Disney Company, DOXA

June 15, 1992

Researching children through direct computer interviewing

It is a well known fact that children enjoy using computer equipment even more than adults. London Weekend Television has exploited this fact by interviewing interactively a sample of children in the London area using a direct computer interviewing...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Shailesh Patel, Peter Barton

June 15, 1992

Preventing childhood diseases

This paper is a case history, describing research carried out for the Department of Health in England. The research was designed to find out why, when safe and effective vaccines were available, many children in our society remained unprotected by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Jenny Turtle, Martin van Staveren

June 15, 1991

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Clarice Herzog, Lea Maria Chagas Cruz

Company: Ogilvy

May 5, 1991

Investigating children

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Clarice Herzog, Lea Maria Chagas Cruz

Company: Ogilvy

May 5, 1991

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle

Company: MSM

June 15, 1990

Children and stores

The subject of children and distribution has never been the object of a specific study. The following report has been drawn from the research which we have been conducting annually in France for more than five years on "the Universe of Aug-14 year...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Armelle Le Bigot-Magaux

June 15, 1984

How children use television advertising and how we can learn to communicate more effectively with them

The paper describes a small-scale exploratory study among school-children, supplemented by preparatory desk research, and by interviews with a variety of adult professionals working in the broad field of child communications. The overall objective...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Emer Rodnight, David Williams

Company: Ogilvy

June 15, 1984